Double-branding – rules for advertising materials

If within the advertising materials and other parts of an advertisement message or advertisement features (“advertising materials”) the advertiser places equal or higher importance on the trademark, logo or the brand of a third party (“indication”) than its own, this shall be considered as the so-called double-branding.

Seznam.cz, a.s. reserves the right to assess and identify on its own that the advertising materials of a respective advertiser include double-branding. Seznam.cz, a.s. shall act in such a manner especially in the following cases:

• the size, in which the indication of a third party is being displayed in the advertising materials, is bigger than a ratio of 2:3 of the indication of the advertiser or the advertising materials do not include the indication of the advertiser at all;
• the same applies for video teasers and animated banners, in relation to the indication of a third party, as well as the ratio of the display length in time.

If Seznam.cz, a.s. assess and identifies that the advertising materials of a respective advertiser include double-branding, Seznam.cz, a.s. is entitled to demand from the advertiser the coverage of the additional charge for double-branding in the amount set in the respective price list, available online at (URL): www.seznam.cz/reklama/en/obsahovy-web/ceniky ("Fee").

Seznam.cz is entitled to demand the payment of the Fee from the advertiser for each individual entity (third party), the indication of which meets the conditions for double-branding set out in these rules within the advertising materials.