Erotic ads:

Definition of an erotic ad:

Erotic advertising means the marketing of products and services that primarily serve to provide sexual gratification. Erotic ads must not contain elements of pornography (i.e. erotic ads must not contain elements inducing vulgar sexual excitement).
Dating ads with an erotic subtext – hot fantasy, dating and sex without obligations, etc. Encouraging infidelity or rotation of partners.
The display or suggestion of physical activity of a sexual nature.
People in underwear or swimsuits (see below for exceptions).
Naked people, bare breasts without a bra or just nipples covered by the palm of the hand or fingers.
Vulgar terms, expressions describing sexual activities, lust, including sexual practices, vulgar and colloquial expressions of genitals.
The designation or displaying of sex organs and sexual activities in an appropriate style though in an unsuitable context, the result of which could be vulgar.
The rules for erotic advertising at Firmy.cz are set forth in Firmy.cz Rules (Czech Only).

Possible exceptions:

Sales of underwear – showing people in underwear (transparent underwear is not permitted)
Sales of swimwear, swimming pools – displaying people in swimsuits
Sales of tours – people may be displayed in swimsuits, but they must not be the dominant part of the ad
Cosmetic and health services, weight loss, plastic surgery, liposuction, etc. – decent display of people in underwear or without a bra as long as the nipples are covered
Baby supplies – showing mother without a bra with a baby .

Erotic ads are also limited to selected Seznam.cz services.

Permitted erotic content

General rules

Video ads with any erotic themes are forbidden.
Audio ads with any erotic themes are forbidden.

PR articles with any erotic themes are forbidden.

Advertisements with erotic content in the form of banners, text ads and other types of ads in the content network must be limited to the time between 10 p.m. and 6 a.m. (Sklik handles this automatically).

If this is not technically possible, erotic advertising is prohibited.
Restrictions do not apply in the case of ads on websites with age verification:
- https://www.zbozi.cz/eroticke-zbozi-a-pomucky/ (czech only) and subcategories
- https://odkazy.seznam.cz/Erotika/ (czech only) and subcategories
- https://www.firmy.cz/Eroticke_firmy (czech only) and subcategories
Erotic advertising is restricted automatically in Sklik – see below.

Retargeting is not permitted.
Texts may not contain vulgar expressions, though expressions that describe sexual activity, erotically, without pornography (i.e. erotic ads must not contain elements inducing vulgar sexual desire) may be used. No suggestion of humiliation and discrimination is permitted.
The designation of sex organs and sexual activities in an appropriate style is permitted, though not in an unsuitable context, the result of which could be vulgar.
Letters cannot be omitted and replaced with symbols in vulgar and unsuitable expressions.
Seznam.cz reserves the right to reject erotic advertising without providing any reason.

For sales of underwear and swimwear, Seznam.cz reserves the right to restrict creative content on selected websites.

Erotic ads in Sklik:

Searches with an erotic and porn context on Seznam.com and partner sites will only generate ads whose text, keywords or landing page are of an erotic nature.

Ads falling under Allowed Erotic Content (i.e. products that can be promoted) will be designated by Sklik as Unsuitable for Children. For example, a lingerie e-shop that also sells products in the Erotic Lingerie category, will have ads classified as "Unsuitable for Children" in this campaign, and will be limited.

It is advisable not to mix erotic and standard items in a set, as in some cases the issue may be limited.
In the case of an e-shop selling lingerie that has one category with erotic underwear, we recommend creating a new campaign promoting only this category.

Erotic ads in direct mailing

Products and services in the category of erotic ads may be sent by direct mail only to users who have expressed their consent with receiving messages in the Entertainment > Adult category.

Rules for graphic ads with a landing page

If the landing page is an e-shop selling erotic goods ("sex shop") or if the landing page is intended to promote erotic services, the operator requires there to be information that the site is intended only for individuals over the age of 18, e.g. in the form of an age verification pop-up.

Information about a page intended only for persons over the age of 18 must be set up in such a way that the user cannot continue viewing the page without confirmation and this information must be displayed immediately after the page is loaded. In addition, the information must appear above the content of the page, i.e. the content of the entire page (sensitive text and graphic content) should be darkened, lightened, or made illegible in another manner until confirmation is provided. Automatically disappearing information is not sufficient.

Possibilities for displaying characters and activities on banners and landing pages

More than one model can be displayed
A full back or frontal shot is allowed, though not with raised or extended legs.
Kissing and sexually suggestive touching (by one or both persons) can be visible.
Limited touching or positions suggesting mild sexual activity are permitted without elements of pornography.
Sexual activity must not be indicated by any objects.

Graphical placement of objects

It is not alowed to place erotic aids or other objects in such a way as to cover or evoke genitals or other intimate parts of the body. Visuals of aids may not directly or indirectly suggest a sexual act.

Text

Explicit references to sexual activity are not permitted (allowed).

Erotic Aids

Visuals of erotic aids should be neutral and decent, without distinctive explicit connotations. Aids should not be depicted in positions or with text that may suggest a sexual act.

Woman

Nipples must not be visible.
Pubic hair or the area of the genitals can be visible, but neither the labia nor the anal opening can be shown.

Man

The male genitals, pubic hair and anal opening cannot be visible.

Marking keywords, ads or websites and their content as erotic is exclusively the prerogative of Seznam.cz and Seznam.cz reserves the right to reject advertisements that do not comply, as well as other related ads from the given advertiser.

Vibrators

Luxury brands of vibrators and dildos
Anatomically correct vibrators
Flexible gel vibrators
Solid vibrators
G-spot vibrators
Domestic vibrator production
Anal vibrators
Double vibrators
Vibrating eggs
Strap-ons
Dildos and prostate vibrators
Massage heads
Special vibrators
Discounted sets of erotic aids
Vibrator materials
Vibrator batteries

Venus balls

Vibrating Venus balls
Non-vibrating Venus balls

Anal toys

Anal buttons
Anal chains

Erotic furniture

Dance poles
Inflatable erotic furniture

Vaginas

Hand masturbators
Large masturbators
Inflatable dolls
Sleeves and rings
Penis rings, including vibrating ones
Penis sleeves

Lubricating gels

Vaginal lubrication gels
Anal lubrication gels
Sprays

Drugstore and pharmacy

Erotic and massage oils
Aphrodisiacs and preparations containing pheromones
Erotic bath
Erotic massage candles
Cleaning agents
Shaving and depilation
Erection aids and creams (with an exception of explicit description of the effects, e.g. longer, stronger, enlargement, hard)

BDSM

BDSM aids
Handcuffs
Spanking
Intimate jewellery and clips
Harnesses and straps
Gags
Masks
Ticklers
BDSM furniture
S/M candles

Fetish

Clinic
Electro sex
Latex
Pillows and sheets
Gloves
Vacuum pumps

Erotic lingerie

Panties with bra
Panties and thongs
T-shirts and tops
Other (catsuits, etc.)

Erotic content

DVDs
Books (electronic, paper)
Audio books

Also please check whether these products are not subject to additional restrictions on our websites..