Restrictions on services and formats

Restriction of services

Seznam.cz homepage – ban on ads:
- All erotic advertising is prohibited, including at nighttime hours.
- Spirits, i.e. more than 20% alcohol (only guaranteed advertising targeting users over 18 years of age is allowed).
- Advertising for products supporting erection is not allowed.
Email - ban on ads
- with any animation, incl. animated GIF format
- hard alcohol (more than 20% alcohol content)
Pohadky.Stream.cz - advertising ban on the following topics and elements:
- Any content that is unsuitable for children under 12 years of age, such as violence, dating, social media and their counterparts, eroticism or suggestions thereof.
- Medications
- Alcoholic beverages
- Energy drinks and any beverages containing caffeine (including colas)
- Fast food
- Nutritional supplements
- Weight loss
- Improving social status
- Ads that can be confused with content, i.e. the product or the advertiser must be properly identified.
- An ad that encourages children or others to buy.
- Notice: Advertising space is not available through Sklik and the RTB open marketplace.
Seznam Zprávy
- All erotic advertising is prohibited, including at nighttime hours.
- Advertising for products supporting erection is not allowed.
Novinky.cz
- All erotic advertising is prohibited, including at nighttime hours.
- Advertising for products supporting erection is not allowed.

Video spots may not contain TV and video content logos that could mislead the average user about the actual content provided.