Options for purchasing RTB on Seznam
You can buy RTB through an agreed private auction or through an open auction.
In a private auction, your selection of impressions has priority over advertisers who buy in an open auction.
Private auction
- Priority auction, larger selection of impressions
- Premium formats not offered in open auction
- Fixed (pre-arranged) CPT price
- You know exactly which positions the auction contains
Open auction
- Accessible to every client
- Only impressions that the private auction is not interested in
- Variable price per CPT
- Quick access to inventory