Targeting
Targeted advertising allows you to deliver your commercial message to the right audience at
the right time.
As a result, you can reach those who are likely interested in your offer and who are closer to
the purchase decision. This increases the efficiency of your ad spending.
Benefits of targeted advertising
- Shown only to those who find it relevant
- Typically, it produces more click-through and a higher conversion rate
- You do not need to deal with seasonality
You can target your advertising depending on WHERE THE CUSTOMER IS:
- Specific categories and products
- Where they connect from/li>
but mainly WHAT THEY ARE LIKE and WHAT INTERESTS THEM (behavioural targeting) based on:
- Gender
- Interests
- Age