Video ads
Thanks to the audiovisual format, video ads make it easier to present a product, tell a story and excite the audience. Video ads are also highly visible, unmissable and memorable.
Why video ads?
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Emotions
The combination of video and sound generates emotions much more effectively than just a banner or text.
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Value
Video will increase traffic to your website and people will search for your product themselves.
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Attention
Audiences are interested in watching video content and are ready for the ad.
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Clarity
The video format makes presenting your product’s benefits easier.
What types of video ads are offered on Seznam.cz?
Seznam.cz currently offers the Instream format, meaning skippable and non-skippable ads in content playback, and the Outstream format, available on the Seznam homepage and Novinky.cz.
What is the impact of video advertising space on Seznam.cz?
According to a Median cross-media survey from May 2018 using the AdMeter 1000 panel, video advertising space on Seznam.cz can reach up to 80% of the population monthly. This makes the Seznam.cz homepage the strongest online platform, even when compared with global competitors.
How much space is there for video ads on Seznam.cz?
The video space on Seznam.cz is constantly expanding. On average, we offer up to 90 million video impressions per month for Instream formats.
About one third of the impressions are on Stream.cz and another third on the ever-growing Seznam Zprávy. In Outstream formats, the figure is hundreds of millions of impressions a month.
What are Instream ads and what are they good for?
INSTREAM video ads are ads that are played before, during or after playback of content on all of our video services.
There are three main formats for INSTREAM ads – a spot that is skippable after five seconds, with a maximum length of 60 seconds, an unskippable spot with a maximum length of 15 seconds and an unskippable six-second Bumper ad.
The main advantage of an Instream ad is that it’s located alongside premium content created by video professionals.
What is the ideal video ad for INSTREAM?
It always depends on the objective of your campaign. If you just need impact, then it’s important to show your main brand message and product within the first five seconds. Watching all the way to the end is a nice bonus in this case. The ideal length is 15-30 seconds.
If you want to tell a story or if the client wants viewers to watch for as long as possible, you need to grab their attention within the first five seconds – either with a story or with a surprise, to make them want to continue watching. The length of the video is then irrelevant.
When should a Bumper spot be used and when should skippable ads be used?
The main advantage of a Bumper spot is a very effective price which translates to a lower price per user who is addressed compared to traditional skippable ads.
Because of their length, Bumper ads are best for short and dynamic product messages.
Skippable ads are better for more complicated creative messaging or when your message contains a storyline.
Can video ads be targeted?
Just like standard banners, video ads offer a range of options for targeting by gender, age, location and behavioural interests.
What types of purchase of video ads are possible?
The advertiser can purchase video advertising in direct guaranteed sales, in the increasingly popular form of RTB and again within the Sklik advertising system.
What metrics should be watched in video ads?
Primarily, you need to focus on quantitative metrics, such as impressions, impact and frequency.
Qualitative metrics include clickthrough rate, the percentage of viewers who watched the entire spot or for how long the users watch the ad.
What are Outstream ads and what are they good for?
A video ad format no longer than 30 seconds, shown either in articles on Novinky.cz and Lidé.cz or in the HP TV format on the Seznam.cz homepage.
The video will play automatically in a loop, without sound. If the user moves their mouse cursor over the video, the sound starts.
The main advantage of Outstream ads is their price efficiency and the inventory size on Seznam.cz and Novinky.cz.
What is the ideal video ad for OUTSTREAM?
In general, shorter spots under 15 seconds work best. The advertiser has less time to attract the viewer’s attention, so the beginning must be engaging.
You need to remember that the video will be played without sound, so it’s ideal to use subtitles that help tell your story.
Can video ads be targeted?
Just like standard banners, video ads offer a range of options for targeting by gender, age, location and behavioural interests.
What types of purchase of video ads are possible?
The advertiser can purchase video advertising in direct guaranteed sales, in the increasingly popular form of RTB and again within the Sklik advertising system.
What metrics should be watched in video ads?
Primarily, you need to focus on quantitative metrics, such as impressions, impact and frequency.
Qualitative metrics include clickthrough rate, the percentage of viewers who watched the entire spot or for how long the users watch the ad.